Linked by Thom Holwerda on Sun 1st Jun 2014 21:33 UTC
Talk, Rumors, X Versus Y

There were two striking pieces of business news this week from America's leading technology brands. On the one hand, Google unveiled a prototype of an autonomous car that, if it can be made to work at scale, promises to end mass automobile ownership while drastically reducing car wreck fatalities and auto-related pollution. Meanwhile, Apple bought a company that makes high-end headphones.

Which is to say that Apple's playing checkers while Google plays chess.

For better or worse, this is exactly why many people seem to hold Google in higher regard than they do Apple. Both Apple and Google are rich and wealthy beyond average-person-measure. Now, which company will be liked more: the one that uses said wealth to develop crazy may-or-may -not-work technologies that can change the world at a massively substantial scale, or the one that stuffs $150 billion in shady bank accounts to avoid having to pay taxes?

The more wealth you hoard, the less sympathetic people will be towards you. Unless, of course, you use that wealth in a very public way.

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RE: When it comes to taxes...
by Thom_Holwerda on Sun 1st Jun 2014 22:08 UTC in reply to "When it comes to taxes..."
Thom_Holwerda
Member since:
2005-06-29

Of course they do, that's not the point. I'm talking about *perception*. People are more willing to let Google's crap slide because Google has this crazy sci-fi stuff going on that's very much in the public eye. It's great PR.

Reply Parent Score: 5

Treza Member since:
2006-01-11

Real people don't care.

They don't even care about audio quality in their arguably "high end" earphones.

Edited 2014-06-01 22:49 UTC

Reply Parent Score: 2

Kochise Member since:
2006-03-03

Yeah, with gold plated optical connectors for better signal transmission...

Kochise

Reply Parent Score: 1

BluenoseJake Member since:
2005-08-11

Your article preface does not reflect what you meant, it comes off more, Apple is shady and doesn't pay taxes, builds toys, Google pays it's taxes and shoots for the moon.

Reply Parent Score: 2

someone Member since:
2006-01-12

and the next day, Apple unveils a new programming language at WWDC. As well as a version of iOS containing all the catch-up features people have requested over the years, along with cool APIs like HealthKit, HomeKit and Metal.

Next time, just don't publish these sorts of opinion pieces ahead of keynotes.

Edited 2014-06-02 19:12 UTC

Reply Parent Score: 2