Interesting and detailed review of the OnePlus One by AndroidCentral, but this paragraph stood out to me:
Even with all of the right decisions made here, this isn't revolutionary hardware design. There's no two-tone camera flash, fingerprint scanner, ultra-high resolution display, waterproofing, dedicated two-stage camera key, massive camera sensor, front-facing speakers, heart rate sensor, back buttons or anything of the sort. The OnePlus One is just a phone, basically shaped like every other phone and with absolutely no design flair or features to set it apart from other devices.
In my view, it's exactly this lack of "design flair and features" that sets it apart from the competition. There's no fake leather, no fake metal backplate, nu buttons on the back, no super-sized gimmicky protruding camera sensors, useless fingerprint scanners, double camera sensors, heart rate monitors, flair guns, flamethrowers, fishing poles, and god knows what else the established players shove into and onto phones these days.
It's a minimalist device focused almost entirely on a smartphone's most important aspect - its display. And it's exactly this minimalism that makes it stand our from the pack.