Google didn't spend enough time on Material Design during the keynote. We saw a beautiful video and learned a little bit about the intent and thought behind Google's new cross-platform look (which we actually saw a bit earlier than anticipated), but there's so much more to be said. Having attended as many design sessions as possible during I/O, I think it's worth taking a somewhat closer look at Material Design. In this post we'll attempt to scratch a little bit deeper into what Material means, why it's awesome, and why it's a forward-looking move for Google.
I personally really like this new design direction, but the big question is going to be whether or not third party developers will embrace it. I still see non-Holo applications today, so I'm not getting my hopes up.