Linked by Thom Holwerda on Tue 15th Jul 2014 20:52 UTC
IBM

Apple and IBM have... Entered into a partnership.

The new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBM's big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple's legendary consumer experience, hardware and software integration and developer platform. The combination will create apps that can transform specific aspects of how businesses and employees work using iPhone and iPad, allowing companies to achieve new levels of efficiency, effectiveness and customer satisfaction - faster and easier than ever before.

This year marks the 30th anniversary of this, so maybe it's simply fitting. In any case, this stuff isn't exactly sexy, but it looks like a great partnership for both companies.

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oh no!
by project_2501 on Tue 15th Jul 2014 22:13 UTC
project_2501
Member since:
2006-03-20

Oh no!

This is a capitulation by Apple. And sad because there was a very useful dynamic being created by Apple devices being (i) popular and (ii) non-enterprise.

This dynamic forced enterprise to rethink how it did stuff. It drove "byod" style policies which freed up geat amounts of freedom and flexibility.

It forced "enterprises" to rethink how they managed devices .. they moved from a focus on device management to a focus on application / information management. It forced enterprises to ask "why" and "do we really need to" for many traditional enterprise practises.

The result is, amongst other things,

* it is now not unusual to have a diversity of devices in a corporate
* enterprises now have a spectrum of applications, some needing well-managed devices, others requiring any end point
* enterprises now don't assume the devices are windows only
* enterprises now think about applications which work across as many devices and form factors as possible (html)
* enterprises now don't need users to "train" on every device / IT - they're easy to use just like amazon.com, google, and osnews.com!
* and some even have "self service" models for their IT ... driven by consumerised technology

All this was driven in part by the fact that Apple was resolutely non-enterprise.

A sad day for me.

Edited 2014-07-15 22:22 UTC

Reply Score: 1

RE: oh no!
by themwagency on Wed 16th Jul 2014 06:16 in reply to "oh no!"
themwagency Member since:
2013-03-06

Oh no!

This is a capitulation by Apple. And sad because there was a very useful dynamic being created by Apple devices being (i) popular and (ii) non-enterprise.


This partnership isn't what sealed the deal for Apple in the enterprise. The iPad currently enjoys 90% marketshare for tablets in the enterprise market. All this move does is help grow install base by catering to certain groups who wouldn't have otherwise even considered Apple. Apple's continued dominance in and the secure of those latecomers would have most likely happened anyways over time even without IBM.

This just expedites that process.

Edited 2014-07-16 06:18 UTC

Reply Parent Score: 1

RE: oh no!
by moondevil on Wed 16th Jul 2014 06:25 in reply to "oh no!"
moondevil Member since:
2005-07-08

I would like to know where those enterprises exist.

Surely not as part of our Fortune 500 portfolio, as very much the likes of the typical Fortune 10, Google, Facebook and friends.

Reply Parent Score: 3

RE[2]: oh no!
by themwagency on Wed 16th Jul 2014 07:02 in reply to "RE: oh no!"
themwagency Member since:
2013-03-06

I would like to know where those enterprises exist.

Surely not as part of our Fortune 500 portfolio


That assumption is wrong. The fortune 500 is exactly where they are:

http://www.geekwire.com/2014/watch-microsoft-apple-currently-rules-...

http://appleinsider.com/articles/13/10/17/good-apple-leads-business...

http://www.businessinsider.com/apples-enterprise-sales-unbelievable...

As a matter of fact, the number increases to 98 percent if you look exclusively within Fortune 500 businesses.



as very much the likes of the typical Fortune 10, Google, Facebook and friends.


They're MIA apparently.

Apple has key advantages, IBM knows this and wants in as it prepares to combat Microsoft in enterprise infrastructure markets. Loser: Microsoft.

Apple and IBM will subsequently offer a jointly-maintained platform for mobile enterprise users that Microsoft’s cloud-based services and solutions will be able to happily — and securely — play on. Loser: Google/Android.

Edited 2014-07-16 07:21 UTC

Reply Parent Score: 1

RE: oh no!
by majipoor on Wed 16th Jul 2014 13:41 in reply to "oh no!"
majipoor Member since:
2009-01-22

"All this was driven in part by the fact that Apple was resolutely non-enterprise."

And this partnership will allow Apple to stay "non-enterprise" by outsourcing most of the corporate stuff to IBM.

Very clever and pragmatic from Apple: enterprise is not in their DNA and they do not want to modify their DNA, so they found a symbiote: IBM.

As both CEO explained, IBM and Apple are not competitors on any market right now and they are very complimentary in the enterprise market. Clever move for both companies.

Edited 2014-07-16 13:41 UTC

Reply Parent Score: 4

RE[2]: oh no!
by Doc Pain on Wed 16th Jul 2014 15:54 in reply to "RE: oh no!"
Doc Pain Member since:
2006-10-08

"All this was driven in part by the fact that Apple was resolutely non-enterprise."

And this partnership will allow Apple to stay "non-enterprise" by outsourcing most of the corporate stuff to IBM.


This seems to be one of the key components of the agreement. As you know, IBM has sold many of the less-profitable areas to Lenovo: laptops, PCs, servers. What did they keep? Mainframes! Additionally, IBM extended their "services & consulting" area, so they will probably be able to offer services related to Apple products (in the same way they already support other "foreign" products such as Solaris or HP-UX or even Oracle DB). That way, IBM can stay "enterprise-y" and Apple can stay "elitist" and "creative" without polluting their image by dusty, outdated, stupid, overpriced or boring "feelings" that usually come up in the mind of a user when you say "business" or "enterprise-class". IBM will enable Apple to enter those markets (where money doesn't seem to play any important role as long as there's a contract and an invoice). This is where the really really big money is. And money is never wrong for a business.

Very clever and pragmatic from Apple: enterprise is not in their DNA and they do not want to modify their DNA, so they found a symbiote: IBM.


IBM, on the other hand, could gather more appeal among non-corporately brainwashed people because they are "hip" now - they also do iStuff! :-)

As both CEO explained, IBM and Apple are not competitors on any market right now and they are very complimentary in the enterprise market. Clever move for both companies.


It will definitely be interesting to see the further development.

Reply Parent Score: 4