Linked by Thom Holwerda on Thu 19th Mar 2015 13:13 UTC
Google

Swiss watchmaker TAG Heuer is creating a smartwatch in partnership with American technology firm Google. The watch is an attempt to compete with devices by consumer-electronics makers, particularly the much-hyped watch by Apple. While TAG is the first traditional watchmaker to pair with Google, the partnership could open the door to other collaborations with high-end brands owned by LVMH, including Hublot and Zenith. One of the questions raised by Apple's $10,000 gold smartwatch is whether users will consider it a luxury item, and wear it for status as well as convenience.

TAG Heuer is a pretty big player in the classic, mechanical watch market, so this could be pretty big for both Google and classic watchmaking. Imagine a watch with a traditional, mechanical movement and a modern chip and display - stamped with that ever-important Swiss Made. A step closer to my ideal.

Unless it's square, of course, because that would be tasteless.

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Square?
by iampivot on Thu 19th Mar 2015 14:31 UTC
iampivot
Member since:
2005-08-09

I tried out a Moto 360 over the xmas period. I came to the realisation that there's so much of the screen that is cut off with a circular watch, when doing anything else than looking at the watch face to determine the time. I think I'd actually prefer a square screen on a smart watch.

It would be very interesting to see a G-Shock style smart watch, you could easily have a G-Shock style shell, with a mostly square screen.

Reply Score: 2

RE: Square?
by kittynipples on Thu 19th Mar 2015 14:56 in reply to "Square?"
kittynipples Member since:
2006-08-02

That is the rub with smart watches that are attempting to mimic an analog watch dial, simply because people like Thom think that there is some immutable law of the cosmos that all watches must round because in the past, mechanical watches have been round. Having a round smart watch reduces the potential utility of the device for no reason other than to fit the form of something it isn't: - a mechanical device with a fixed circular watch dial.

Reply Parent Score: 1

RE[2]: Square?
by Thom_Holwerda on Thu 19th Mar 2015 15:59 in reply to "RE: Square?"
Thom_Holwerda Member since:
2005-06-29

That is the rub with smart watches that are attempting to mimic an analog watch dial, simply because people like Thom think that there is some immutable law of the cosmos that all watches must round because in the past, mechanical watches have been round. Having a round smart watch reduces the potential utility of the device for no reason other than to fit the form of something it isn't: - a mechanical device with a fixed circular watch dial.


That's the rub. You apparently want yet another beeping, buzzing, battery-sucking mini-PC strapped to your wrist. That's great - be my guest! The square, geeky, and computery Apple Watch is perfect for you. If you love that sort of thing, that's great!

I, however, do not want a tiny computer on my wrist. I want a watch thatalsohappenstosometimesshownotifications. I don't want applications that are horrible to use because of the tiny screen with finnicky controls and clunky UIs. I want watch first, computer fourth or fifth. Current Android smartwatches and the Apple Watch are computer first, and watch fourth or fifth.

To me, if you see a scrollable list on a smartwatch, they blew it. I don't want my watch to replace my phone - I want it to subtly augment it.

Edited 2015-03-19 16:00 UTC

Reply Parent Score: 4