Linked by Thom Holwerda on Fri 4th Sep 2015 15:13 UTC
PDAs, Cellphones, Wireless

For the past few years, we've been in a relatively healthy balance when it comes to our smartphones. Both Apple and Google provided us with relatively decent platforms that were pretty straightforward to use, provided us with interesting and useful functionality, and at mostly decent price points. In return, we accepted a certain amount of lock-in, a certain lack of control over our devices and the software platforms running on them. I felt comfortable with this trade-off, whether I was using an iPhone or an Android phone at the time.

Recently, however, I've been feeling like this balance in iOS and Android is tipping - and not in the right direction. The users' interests have taken a decided backseat to corporate interests, and the user experiences of the two platforms in question have, consequently, suffered, and I see little in the future to counteract this development

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Content Blockers = control?
by aktariel on Fri 4th Sep 2015 21:32 UTC
aktariel
Member since:
2015-08-12

What?!? Seriously, I can understand how you might be able to draw a correlation between Apple enabling content blocking in Safari in iOS 9, and trying to get more publishers interested in their new news application, but to say that that is the sole or even primary purpose seems to me to miss the point very badly.

I'm not an Apple apologist, though I'm sure I might get called one, and I dislike the lack of control I have over my iPhone as much or more than most of the readers here. But Apple does seem to be "fighting for the user" a bit more these days, and content blocking is primarily about defanging adtech and all of its privacy-violating bulls**t. Are you suggesting that Apple believes content blocking will be so successful that it can't help but be a stick to drive publishers to News, and doesn't think at all about the benefits to the actual smartphone owners? This is the company that stood up to law enforcement with stronger default encryption, after all.

Your cynicsm seems to lead to very convoluted logic, when Occam's Razor might simply suggest they did it to enhance the user experience of web browsing on their flagship product - instead of having people complain about how crappy mobile browsing is. One more point of differentiation to drive conversion, by word of mouth and glowing tech reviews, to iPhone.

Edited 2015-09-04 21:33 UTC

Reply Score: 0

Thom_Holwerda Member since:
2005-06-29

but to say that that is the sole or even primary purpose


It is. Otherwise, iAds would be blockable as well. Heck, if Apple really cared about the user, ads would not be allowed at all on iOS.

Edited 2015-09-04 21:40 UTC

Reply Parent Score: 3

leos Member since:
2005-09-21

"but to say that that is the sole or even primary purpose


It is. Otherwise, iAds would be blockable as well. Heck, if Apple really cared about the user, ads would not be allowed at all on iOS.
"

You are being intentionally misleading. It's not like Apple is letting their ads through. All content is blockable with Safari iOS content blocking, including iAds, assuming they existed on the web. Except they don't exist on the web so they cannot be blocked.

A totally separate issue is in-app advertising. This is not blockable using Safari content blocking (why would it be?). Given that iAds consitute about 3% of the mobile advertising revenue, clearly Apple is not allowing mobile ads to protect their couple bucks of revenue.

Safari content blocking has nothing to do with in-app advertising. Understand that first before commenting.

Reply Parent Score: 2

galvanash Member since:
2006-01-25

I'm not an Apple apologist, though I'm sure I might get called one, and I dislike the lack of control I have over my iPhone as much or more than most of the readers here. But Apple does seem to be "fighting for the user" a bit more these days, and content blocking is primarily about defanging adtech and all of its privacy-violating bulls**t


I'm usually the one going out on a limb defending some usually harmless change Apple or Google makes. But this...

I'm sorry but I have to agree with Thom on this one. This is just Apple cashing in on some anti-google sentiment while its still hot. If this was really about "defanging adtech", why does Apple still run an advertising network? When (if?) the other shoe drops and they get completely out of the advertising business I might give them a wee bit of credit, for now this is just self interest at work.

Reply Parent Score: 3