Linked by Thom Holwerda on Sat 19th Sep 2015 14:37 UTC
Internet & Networking

Let's talk ad-blocking.

With the arrival of iOS 9, ad-blocking is coming to mobile in a big way, and it's causing a lot of talk all over the web. It is highlighting the internal struggle some feel about the practice, but also the hypocrisy of some of its staunchest proponents. So far, it seems like the real 'bloodbath' isn't taking place where people thought it would be - namely, publishers - but among personalities.

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RE: The elephant in the room
by leos on Sat 19th Sep 2015 15:41 UTC in reply to "The elephant in the room"
leos
Member since:
2005-09-21

Why should I look at Ads if I will never be persuaded by one to buy anything. Let those who rely on Ads for their decisions view them.


That's the funny thing, no one thinks they are influenced by ads, and yet all the research shows that you are.

Face it, ads influence your decision making whether you are aware of it or not. Next time you are faced with a decision to buy something, you will be subconsciously drawn to the ones you've seen before in advertising.

Advertisers aren't idiots, they know exactly the value of showing you those ads.

Reply Parent Score: 5

RE[2]: The elephant in the room
by WereCatf on Sat 19th Sep 2015 16:00 in reply to "RE: The elephant in the room"
WereCatf Member since:
2006-02-15

Face it, ads influence your decision making whether you are aware of it or not. Next time you are faced with a decision to buy something, you will be subconsciously drawn to the ones you've seen before in advertising.


Ads do influence me to some extent, but not as much as you seem to imply or as much as advertisers would like them to influence me. If I know I am in need of something and I see an ad advertising that thing for a good price, then sure, they have managed to influence my decisions. On the other hand, ads don't do anything for me if I don't need what they're advertising; I always research and think of my own needs before buying anything even remotely expensive and I have zero brand-loyalty. I also don't follow trends, I don't give a flying fuck about celebrities or their "endorsements" nor do I care in the slightest about what people around me use or wear.

All that said, I know I am an outlier. I'm a loner and I often completely miss even obvious social cues. Ads do work wonders on normal people, but they just don't work nearly as well on me.

Reply Parent Score: 3

Wootery Member since:
2013-11-22

You're simply ignoring the point.

Everyone thinks that they're less susceptible to ads than most people.

I too feel the inclination to say that, but I have no real reason to think I'm any less deluded than everyone else, and neither do you.

Anyway, surely people unaffected by ads should care about them less, not more.

Reply Parent Score: 3

avgalen Member since:
2010-09-23

I thought the same, until I found myself standing in a Japanese store looking for diapers...and just bought Pampers because it was the only brand I knew. Cost 2 Euro extra, but saved me from overthinking.

I was also looking for a case for the Lumia 1520 that I picked up for next to nothing on an auction here...couldn't find anything but there were hundreds of options for iPhones, a few Samsungs and Aquos. If all you see are those, you would never think of buying that Nokia.
(I payed 111 Euro for the 16 GB version. That is the all-in price without a contract and including shipping and taxes!)

Reply Parent Score: 2

RE[2]: The elephant in the room
by shotsman on Sat 19th Sep 2015 16:20 in reply to "RE: The elephant in the room"
shotsman Member since:
2005-07-22

Yes I'm influenced by Ads.
Influenced to NEVER EVER buy that product.

As a GUM (Grumpy Old Man) I am most certainly not a target audience for Ads. Add to that I have worked for a company that makes its money by selling adverts.

Reply Parent Score: 3

RE[2]: The elephant in the room
by Lennie on Sun 20th Sep 2015 19:32 in reply to "RE: The elephant in the room"
Lennie Member since:
2007-09-22

But the pay the content publishers get from ads has been going down and down. I think part of the reason is: there are to many ads.

Also: when there are to many ads, more people use ad blockers.

Reply Parent Score: 5