Linked by Thom Holwerda on Wed 14th Oct 2015 23:15 UTC
Hardware, Embedded Systems

Intel and Microsoft are teaming with three leading PC makers on a new ad campaign designed to make potential computer buyers more aware of all the things a modern PC can do.

The campaign, with the slogan "PC Does What?" is set to be announced Thursday at a Webcast featuring the companies' top marketing executives, according to sources familiar with the companies' plans. It will feature TV, print and online advertisements, sources said.

I expect this to be really cringe-inducing. In other words, we'll get some entertainment out of it.

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Comment by kaiwai
by kaiwai on Thu 15th Oct 2015 12:01 UTC
kaiwai
Member since:
2005-07-06

Apple is proof that there is still a lot of life left in the PC market because people are still buying and upgrading but you have to actually offer something compelling other than gimmicky crap such as touch screens. The biggest boat anchor that OEM's suffer from is Windows - Windows 10 being a giant disappointment, the UI is a train wreck of different UI kits resulting in crap scaling on high-dpi screens not to mention disjointedness, I was so hopeful about 'Universal Windows Platform' but it turns out to be yet another layer placed upon the rotting floor boards that is win32 with each passing day that Windows 10 hangs around with no move by Microsoft to come ups with a clear path to get a consistent UI - why would anyone be excited about buying a new computer when no one has ever actually said, "awesome! I can't wait for the next version of Windows" other than the most devout fan and even then with Windows 10 there has been a backlash.

Microsoft need to go back to the drawing board and do something about Windows with a clean slate based and salvage what is worth salvaging from Windows. Until that happens the UI will continue looking like a dogs breakfast and consumers will continue buying PC reluctantly rather than enthusiastically going out to upgrade because Microsoft or some OEM has done something cool.

Reply Score: 2

RE: Comment by kaiwai
by chrish on Thu 15th Oct 2015 13:54 in reply to "Comment by kaiwai"
chrish Member since:
2005-07-14

Don't forget the amazingly shitty touch pads that still plague non-Apple laptops.

"Wow, look at all these great hardware features compared to a (reasonably priced) Mac laptop!"... but don't try using the touch pad. Over-sensitive yet still somehow unreliable for clicking...

Some vendor needs to just license the Apple hardware design and actually put a little effort into the software. Keyboards have mostly gotten better, but touch pads... nope, still as terrible as they were 5+ years ago.

Reply Parent Score: 2

RE[2]: Comment by kaiwai
by tidux on Sat 17th Oct 2015 11:42 in reply to "RE: Comment by kaiwai"
tidux Member since:
2011-08-13

Most of that is a bad Windows driver issue. I've had great luck with touchpads under Linux, even if I do prefer clitmice.

Reply Parent Score: 2

RE: Comment by kaiwai
by Bill Shooter of Bul on Thu 15th Oct 2015 16:50 in reply to "Comment by kaiwai"
Bill Shooter of Bul Member since:
2006-07-14

Apple is proof that there is still a lot of life left in the PC market because people are still buying and upgrading but you have to actually offer something compelling other than gimmicky crap such as touch screens.


Citation needed. I haven't upgraded my Mac, because I haven't found a compelling reason other than " the next version of os x won't work". But the current version does, and works well enough for what I use it for. The next version will just add crap and slow it down. As long as it gets security updates, I'm good. Then? Not sure, maybe I'll give linux a shot on it again.

Reply Parent Score: 2

RE[2]: Comment by kaiwai
by Bill Shooter of Bul on Thu 15th Oct 2015 18:05 in reply to "RE: Comment by kaiwai"
Bill Shooter of Bul Member since:
2006-07-14

Honestly, the improvements on macs have been little more than spec bumps. Not much different than the PC landscape.

Reply Parent Score: 2