Linked by Thom Holwerda on Tue 20th Dec 2016 11:43 UTC
Mac OS X

Tim Cook, in a posting to Apple's internal messaging board:

The desktop is very strategic for us. It's unique compared to the notebook because you can pack a lot more performance in a desktop - the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.

The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world.

Some folks in the media have raised the question about whether we're committed to desktops. If there's any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.

When a CEO has to go out and say the company is committed to X, the company is probably not committed to X.

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The full story
by patrix on Wed 21st Dec 2016 09:34 UTC
patrix
Member since:
2006-05-21

This was a statement to employees, not to consumers.

However, when you combine it with this..

https://www.engadget.com/2016/12/20/apple-mac-development-on-the-bac...

It might explain why Cook is making this statement to employees..

Reply Score: 2

RE: The full story
by segedunum on Wed 21st Dec 2016 10:49 in reply to "The full story"
segedunum Member since:
2005-07-06

It's pretty clear even to an outsider looking in that this is what is happening. Jobs's fears of sales and marketing people running the company have come to fruition........and there is no Jobs to come back and save them.

Reply Parent Score: 3