Linked by Thom Holwerda on Sun 25th Jun 2017 20:27 UTC
Google

Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users' email contents. The decision didn't come from Google's ad team, but from its cloud unit, which is angling to sign up more corporate customers.

Alphabet Inc.'s Google Cloud sells a package of office software, called G Suite, that competes with market leader Microsoft Corp. Paying Gmail users never received the email-scanning ads like the free version of the program, but some business customers were confused by the distinction and its privacy implications, said Diane Greene, Google's senior vice president of cloud. "What we're going to do is make it unambiguous," she said.

Good move, and in the current climate, Google really couldn't continue this practice - automated algorithms or no.

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New way to make money
by Adurbe on Sun 25th Jun 2017 23:05 UTC
Adurbe
Member since:
2005-07-06

I don't for a second think Google did this out of kindness. As as user you have to pay for Gmail somehow. If this isn't by email scanning for targeting ads, it's something else. My worry is we have no idea what that some thing else is!

Reply Score: 3

RE: New way to make money
by CATs on Mon 26th Jun 2017 07:19 in reply to "New way to make money"
CATs Member since:
2017-06-09

I don't for a second think Google did this out of kindness. As as user you have to pay for Gmail somehow. If this isn't by email scanning for targeting ads, it's something else. My worry is we have no idea what that some thing else is!


Oh yes, that's exactly my thoughts, too.

Reply Parent Score: 1

RE: New way to make money
by Sodki on Mon 26th Jun 2017 07:38 in reply to "New way to make money"
Sodki Member since:
2005-11-10

I don't for a second think Google did this out of kindness. As as user you have to pay for Gmail somehow. If this isn't by email scanning for targeting ads, it's something else. My worry is we have no idea what that some thing else is!


This is for paying customers only, so there's your "something else". And I think it was done so that corporate customers have one thing less to worry about when using Google, which - in their view - gives them more customers and more money.

Reply Parent Score: 2

RE[2]: New way to make money
by Drumhellar on Tue 27th Jun 2017 08:51 in reply to "RE: New way to make money"
Drumhellar Member since:
2005-07-12

It isn't for paying customers only, but it is because of them.

Lots of business customers didn't fully grasp or trust that the email scanning was only applied to free accounts, and that paid email wasn't scanned.

This is just a move to their business customers at ease, by stopping all scanning entirely.

Reply Parent Score: 2

RE: New way to make money
by mkone on Mon 26th Jun 2017 15:06 in reply to "New way to make money"
mkone Member since:
2006-03-14

I don't for a second think Google did this out of kindness. As as user you have to pay for Gmail somehow. If this isn't by email scanning for targeting ads, it's something else. My worry is we have no idea what that some thing else is!


No business in the world does anything out of kindness. Of course they have other revenue sources, and they want as many customers as possible in their ecosystem.

Reply Parent Score: 2