Linked by Thom Holwerda on Wed 18th Oct 2017 10:42 UTC
Apple

I was in the Grand Central Station Apple Store for a third time in a year, watching a progress bar slowly creep across my computer's black screen as my Genius multi-tasked helping another customer with her iPad. My computer was getting its third diagnostic test in 45 minutes. The problem was not that its logic board was failing, that its battery was dying, or that its camera didn't respond. There were no mysteriously faulty innerworkings. It was the spacebar. It was broken. And not even physically broken - it still moved and acted normally. But every time I pressed it once, it spaced twice.

"Maybe it's a piece of dust," the Genius had offered. The previous times I'd been to the Apple Store for the same computer with the same problem - a misbehaving keyboard - Geniuses had said to me these exact same nonchalant words, and I had been stunned into silence, the first time because it seemed so improbable to blame such a core problem on such a small thing, and the second time because I couldn't believe the first time I was hearing this line that it was not a fluke. But this time, the third time, I was ready. "Hold on," I said. "If a single piece of dust lays the whole computer out, don't you think that's kind of a problem?"

The keyboard on the MacBooks and MacBook Pros is an unmitigated disaster. In pursuit of thinness nobody else is looking for, Apple severely crippled its most important Mac product line - and that's even without taking the Touchbar into account.

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I guess it's a lack of SJ
by MichalKJP on Wed 18th Oct 2017 19:45 UTC
MichalKJP
Member since:
2012-07-09

Apple was great as a company under dictature of Steve Jobs. did they showed anything innovative after his death? just new versions of his devices.

Reply Score: 1

RE: I guess it's a lack of SJ
by atsureki on Wed 18th Oct 2017 21:59 in reply to "I guess it's a lack of SJ"
atsureki Member since:
2006-03-12

Apple was great as a company under dictature of Steve Jobs. did they showed anything innovative after his death? just new versions of his devices.


That's putting far too fine a point on it.

I don't think Jobs had anything to do with the Watch, but one thing you might notice about that rollout is that Apple didn't initially know what it was for. They thought it was for apps, but then their customers told them that it was for fitness tracking and notifications, so they streamlined the interface to make sense for that purpose. Compare with the iPod, iPhone, and iPad before it, where Jobs came out and said it plays music, it's an internet phone that plays music, and sit in a chair and read something on it respectively. He was their #1 user, and he would personally tell the engineers what the device was for (hint: it was never for washing dishes in).

I feel like Apple no longer has an enthusiastic user near its top decision-making roles saying "no" to the majority of ideas on the table. Cook is a logistics guy, Ive is a visual artist, and no one else seems to be much of an editor. You really get the sense that no one in power over there is screaming and throwing things when the design ("how it works") comes out cluttered or stupid. (3D touch? What's that?)

Reply Parent Score: 6

james_gnz Member since:
2006-02-16

"Apple was great as a company under dictature of Steve Jobs. did they showed anything innovative after his death? just new versions of his devices.

That's putting far too fine a point on it.
"
As a grammar Nazi, I'd like to point out that the phrase "Not to put too fine a point on it" is a synonym for "To be blunt", with blunt in this context meaning dull or insensitive. Therefore, taken this way, the phrase "putting too fine a point on it" could be interpreted to mean being overly sensitive. (That is, if someone wanted to intentionally misinterpret it. Admittedly your meaning is actually quite clear.)

Reply Parent Score: 2

Carewolf Member since:
2005-09-08

No. You are drinking the Apple history. The first iPod had no iTunes, and the first iPhone no apps. Apple often miss the target, but get a success anyway by adapting. And then later rewrite history.

Reply Parent Score: 5

RE: I guess it's a lack of SJ
by kwan_e on Sat 21st Oct 2017 04:57 in reply to "I guess it's a lack of SJ"
kwan_e Member since:
2007-02-18

Apple was great as a company under dictature of Steve Jobs. did they showed anything innovative after his death? just new versions of his devices.


Damn Steve Jobs Warriors.

Reply Parent Score: 5