Linked by Thom Holwerda on Mon 6th Nov 2017 15:31 UTC
Intel

Well, this is the kind of news you don't hear every day: Intel and AMD are teaming up to develop a processor that combines an Intel CPU with an AMD GPU. From Intel's press release:

The new product, which will be part of our 8th Gen Intel Core family, brings together our high-performing Intel Core H-series processor, second generation High Bandwidth Memory (HBM2) and a custom-to-Intel third-party discrete graphics chip from AMD's Radeon Technologies Group* - all in a single processor package.

It’s a prime example of hardware and software innovations intersecting to create something amazing that fills a unique market gap. Helping to deliver on our vision for this new class of product, we worked with the team at AMD’s Radeon Technologies Group. In close collaboration, we designed a new semi-custom graphics chip, which means this is also a great example of how we can compete and work together, ultimately delivering innovation that is good for consumers.

This is the first partnership between these two sworn rivals in several decades, and that alone makes it quite notable. I didn't really know whether to put this in the Intel or AMD category, but I chose Intel because it appears above AMD in our list (which isn't alphabetical because reasons).

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Not April Fool's?
by Pro-Competition on Mon 6th Nov 2017 17:56 UTC
Pro-Competition
Member since:
2007-08-20

I don't understand the point of this, especially from Intel's position. It basically acknowledges a weakness in their own line of graphics chips, which is not normal corporate behavior, especially for a would-be monopolist. (It's not as surprising from AMD's perspective, but it still seems odd.)

OTOH, for the customer, this may end up being a good thing, assuming driver support is good (present and future).

Reply Score: 5

RE: Not April Fool's?
by CaptainN- on Mon 6th Nov 2017 19:18 in reply to "Not April Fool's?"
CaptainN- Member since:
2005-07-07

I was thinking exactly this, but from AMD's side. They (AMD) finally have a decent CPU, and with their GPU paired with it, can be a compelling alternative to Intel. Why enter into a deal like this with a competitor when it so clearly undercuts their confidence in their own CPU, and give a clear strategic advantage away?

From Intel's side, no doubt they'd prefer to use something else like nVidia - but they don't play nicely with this kind of IP licensing.

Reply Parent Score: 6

RE[2]: Not April Fool's?
by Flatland_Spider on Mon 6th Nov 2017 22:40 in reply to "RE: Not April Fool's?"
Flatland_Spider Member since:
2006-09-01

Why enter into a deal like this with a competitor when it so clearly undercuts their confidence in their own CPU, and give a clear strategic advantage away?


Because they're selling chips and getting $$$$. They have two distinct lines, and they have been public about willing to license their graphics tech to anyone who wants to buy a license.

You know who has the biggest graphics base? Intel. You know who sells the most chips? Intel.

This will probably be pretty niche and rare like the Iris Pro chips, and mainly for one particular customer in Cupertino.

From Intel's side, no doubt they'd prefer to use something else like nVidia - but they don't play nicely with this kind of IP licensing.


Nvidia has pissed off Intel, and Intel has a pretty good relationship with AMD. They're competitors, but they're pretty much joined at the hip because of x86 cross-licensing agreements.

Reply Parent Score: 4

RE[2]: Not April Fool's?
by The123king on Tue 7th Nov 2017 09:39 in reply to "RE: Not April Fool's?"
The123king Member since:
2009-05-28

This doesn't undercut their own CPU products in any way. Ryzen doesn't generally ship with integrated graphics, relying on a dedicated AMD or nVidia GPU for graphics processing. Sure, some of the mobile chips will start shipping with integrated Radeon chips at some point soon.

No, if anything, this increases AMD's market penetration. OEM's have always mainly shipped Intel processors, and in laptops (the most sold PC form factor today) these machines tend to rely on Intel's rather lackluster integrated graphics. By shipping AMD GPU's as the integrated graphics, AMD has a whole new market open to them. Consumers get fast and powerful integrated graphics, OEM's get to ship "reliable" and "proven" Intel chips. Everybody wins.

Reply Parent Score: 6

RE: Not April Fool's?
by Flatland_Spider on Mon 6th Nov 2017 22:48 in reply to "Not April Fool's?"
Flatland_Spider Member since:
2006-09-01

Intel's market position is stagnating. They haven't had any substantial performance updates to their flagship chips in years, and the PC market is flat. They tried getting in on tablet/cellphone market, but that fell flat. (Yeah, they were worse then the notoriously awful ARM manufacturers.)

They need to do something to keep advancing, and they need to keep their customers. In this case, they probably needed to appease Apple, and Apple's lust for high DPI displays. This wouldn't be the first time Intel spun some custom silicon for them and offered it to the general public.

Reply Parent Score: 4

RE[2]: Not April Fool's?
by tylerdurden on Tue 7th Nov 2017 02:46 in reply to "RE: Not April Fool's?"
tylerdurden Member since:
2009-03-17

you do realize Intel makes a hell of a lot more than desktop processors, right?

Reply Parent Score: 2

RE: Not April Fool's?
by flanque on Tue 7th Nov 2017 01:29 in reply to "Not April Fool's?"
flanque Member since:
2005-12-15

I would be interested to know how it'll be marketed.. will the Intel or AMD brand be prominent?

I assume Intel...

Reply Parent Score: 3

RE: Not April Fool's?
by przemo_li on Tue 7th Nov 2017 09:46 in reply to "Not April Fool's?"
przemo_li Member since:
2010-06-01

It could be argued that some external force could be at play here.

Like Apple threatening to quit Intel CPUs unless reasonably powerful iGPU is bundled with them ;)

Reply Parent Score: 4

RE[2]: Not April Fool's?
by The123king on Tue 7th Nov 2017 15:54 in reply to "RE: Not April Fool's?"
The123king Member since:
2009-05-28

Who are they going to get processors from in the future then? AMD?

Reply Parent Score: 1