Linked by Thom Holwerda on Tue 30th Jan 2018 23:35 UTC
Apple

For several years, Apple has been steadily designing more and more of the chips powering its iPhones, iPads, Macs and Apple Watches. This creates a better user experience and helps trump rivals. Recently the company got a fresh incentive to go all-in on silicon: revelations that microprocessors with components designed by Intel Corp., Arm Holdings Plc and Advanced Micro Devices, Inc. are vulnerable to hacking.

[...]

That original “system-on-a-chip” has since been succeeded by increasingly powerful processors. Today, Apple packs its devices with custom components that process artificial intelligence tasks, track your steps, power game graphics, secure Face ID or Touch ID data, run the Apple Watch, pair AirPods to your phone and help make Macs work the way they do. The result: a chip powerhouse that could one day threaten the dominance of Qualcomm Inc. and even, eventually, Intel.

Apple's chip business really puts the company in a unique position. No other phone or PC maker can rely on such a powerful chip division, with the exception of Samsung, but Samsung's own ARM chips are nowhere near as powerful as Apple's. Assuming Apple manages to turn their chip prowess into real-world advantages for users, it'll be hard for competitors to catch up.

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unclefester
Member since:
2007-01-13

Do you think Apple just feeds the blueprints into a machine and a CPU magically pops out?



It is quite reasonable to assume to that the vast bulk of the engineering process is converting a design into a working product - just like in every other engineering field.

The cynic in me thinks that a lot of Apple's engineering efforts are primarily for PR purposes and that most of the complex engineering work is done by suppliers. Tim Cook has already said that it would be impossible to build Apple devices in the US due to a lack of engineering skills.

I'm sure there are half a dozen companies that could make chips just as good. But then Apple couldn't boast about the (alleged) superiority of their own designs.

Edited 2018-01-31 08:49 UTC

Reply Parent Score: 5

REM2000 Member since:
2006-07-25

as mentioned above the work is done by PA Semi who are one of the best chip designers out there, apple purchased them and they are the engineers / designers of the A series chips.

Reply Parent Score: 2

unclefester Member since:
2007-01-13

Designing a chip is just a very small part of the overall production process. In this case Apple are modifying an existing ARM design.

The vast bulk of the engineering work is actually getting the design from the drawing board into mass production. That is where Samsung's expertise comes into play.

Reply Parent Score: 2

galvanash Member since:
2006-01-25

Do you think Apple just feeds the blueprints into a machine and a CPU magically pops out?


Pretty much yes, for the most part that is exactly how it works... The blueprint (the mask) has to be designed to a certain degree with the fabrication process in mind, but other than that yes - you just give them the blueprint and a CPU magically pops out.

It is quite reasonable to assume to that the vast bulk of the engineering process is converting a design into a working product


That is your problem right there, your ASSUMING shit you know nothing about...

The cynic in me thinks that a lot of Apple's engineering efforts are primarily for PR purposes and that most of the complex engineering work is done by suppliers.


The educated engineer with knowledge of how the actual process works in my thinks you are completely full of shit and talking authoritatively about things you know nothing at all about.. Just stop already.

Reply Parent Score: 3

JLF65 Member since:
2005-07-06

"Do you think Apple just feeds the blueprints into a machine and a CPU magically pops out?


Pretty much yes, for the most part that is exactly how it works... The blueprint (the mask) has to be designed to a certain degree with the fabrication process in mind, but other than that yes - you just give them the blueprint and a CPU magically pops out.
"

Actually, on this one point, he's right and you're DEAD wrong. You don't just insert a blueprint and MAGICALLY out pops a chip of any kind. You've clearly never designed a chip and had it fabricated, or done the fabrication side yourself. You've clearly never done a PC board for that matter. You don't just pop in a net schematic and magically out pops a PC board. Go work with some autorouter software for a while; make a few 6 layer boards, then come back and remark about how that "magic" that makes board and chips pop out is or isn't a major amount of the work.

EDIT: Had a great example that shows the issue clearly.

ARCHITECT: Here's the blueprints for the 200 story high rise. The major work is done. Now magically pop out that 200 story building!

CONTRACTOR: Yeah - it doesn't work like that.

Edited 2018-02-01 17:47 UTC

Reply Parent Score: 1