Linked by Thom Holwerda on Fri 2nd Nov 2018 00:51 UTC

Since Apple introduced the iPhone 11 years ago, smartphones have become ubiquitous, and the market for them is saturated. To maintain growth, Apple has employed a shrewd strategy: Charge more for the devices.

Journalists and analysts have explained how Apple is doing that by dividing the number of iPhones sold in a given quarter into the revenue Apple earns from them to calculate the average selling price.

That's not going to be so easy anymore.


But after those figures were reported, Luca Maestri, Apple's chief financial officer, said in a conference call that the company would no longer disclose how many iPhones, iPads or Mac computers it sold. As a result, journalists and analysts will no longer be able to track how Apple's swelling prices are improving its profits.

Here's the problem for Apple: iPhone sales have flatlined, and Mac and iPad sales have consistently been going down for a while now. Since Tim Cook's Apple has been unable to find the next big thing (after the iPod and iPhone), the only way to maintain growth is to increase the average selling price. Sell less units, but charge more for each unit sold.

This strategy is working - for now. This gravy train ain't infinite, though, and there's only so many price hikes you can pull off before you reach a ceiling.

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RE[6]: Macbook Air
by Alfman on Sat 3rd Nov 2018 21:42 UTC in reply to "RE[5]: Macbook Air"
Member since:

The MBP's thin form factor is problematic not only for the keyboard, but also the other hardware trade-offs that engineers end up facing. We end up with less thermal mass and higher temperatures.

More/faster RAM = more heat
More/faster CPU = more heat
More/faster GPU = more heat

I had a project where I was running a computationally intensive real time workload on a top of the line MBP. The results were extremely disappointing. While the MBP's specs were much better than the acer I had, the acer computer was able to sustain a higher load simply because it ran cooler and wasn't constantly throttling.

A linus tech tips video shows just how quickly the MBP's thermal constraints becomes a bottleneck. (The video is very long winded, go to 20:25)

In artificial benchmarks, the CPU throttles within seconds!! In a real workload it happens within a minute. Even the idle temps at 56C are high.

What's the conclusion here? Well, for those who value form over function, not much changes; they still look sleek, have a higher social status and better resale value. But IMHO for the professionals that expect high performance and will be pushing the hardware to the limit (not to mention more ports/fewer dongles/etc), apple's laptops fall short because they were built by designers to look good rather than by engineers to run well.

To be honest, I don't think the two crowds will ever see eye to eye.

Edited 2018-11-03 21:51 UTC

Reply Parent Score: 3