Linked by Thom Holwerda on Fri 30th Dec 2005 14:54 UTC
"The world's biggest chipmaker said on Thursday it will scrap its 37-year-old logo and well-known tagline as part of a major rebranding that will emphasize its shift away from its core PC business and into consumer products. The original Intel logo featuring a lowered 'e' will be replaced with one showing an oval swirl surrounding the company's name." Here is an interview with Paul Otellini, Intel's CEO.
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So why did you change your logo?
Its quite simple. AMD is beating us badly.. everytime we negotiate with our OEM partners, they mention becoming AMD exclusive and its impacting our bottom line.
So it was decided we were no longer a leader in the industry, and as a result, out of respect for the founders of Intel, we decided to change the logo so the old one stays *relatively* untainted and represents a time when Intel didn't suck.