Linked by Thom Holwerda on Fri 30th Dec 2005 14:54 UTC
"The world's biggest chipmaker said on Thursday it will scrap its 37-year-old logo and well-known tagline as part of a major rebranding that will emphasize its shift away from its core PC business and into consumer products. The original Intel logo featuring a lowered 'e' will be replaced with one showing an oval swirl surrounding the company's name." Here is an interview with Paul Otellini, Intel's CEO.
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I personally don't like the logo. There are just too many logos out there that use that use two swirls surrounding a company name, intials or single letter. Their all a little different of course but all use the swirl.
While I don't think there will be any consumer confusion because it this (after all it says intel in the middle) the design is simply old and boring.
...hey! That's it! They could use 'Intel In The Middle' as their new slogan! Now that has a ring to it.