Linked by Thom Holwerda on Fri 27th Jan 2006 19:55 UTC, submitted by Saad
"Apple became a household name in the third quarter of SuperBowl XVIII when it aired the enormously popular 1984 ad promoting the upcoming release of the Macintosh. Apple's PR firm, Chiat/Day, had pitched a similar ad in 1982 to promote the Apple II. The basic premise was that the Apple II would only enable people, and not hinder them with inane commands and hard to understand interfaces. No executives were particularly enamored with the spot, and it was filed away for possible later use."