Linked by Thom Holwerda on Mon 31st Oct 2016 14:15 UTC
Apple

Since I'm sure some of you are already angrily typing comments about my claim that the new MacBook Pros aren't designed for professionals at all - on purpose! - but for affluent regular consumers, here's Mac developer Michael Tsai's summary of the community's responses to the new MacBook Pros.

I was really disappointed with today's Apple event. It seems like Apple has either lost its way, that it has lost touch with what (some of) its customers want, or that it simply doesn't care about those customers. Developers are a captive audience, and creative professionals can switch to Windows, I guess. Apple no longer considers them core.

There's nothing particularly wrong with what Apple announced. I like Thunderbolt 3. The display looks good. I'm not crazy about Touch Bar, but it does seem potentially useful. The problem is that the MacBook Pro is not a true Pro notebook.

I really think this line is the core reason why the Mac is being neglected:

It has seemed clear for a while that the CEO doesn't really understand the Mac, or simply doesn't like it that much, and that's a problem for those of us who do.

Ding, ding, ding.

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RE: Comment by pmac
by henrikmk on Tue 1st Nov 2016 11:00 UTC in reply to "Comment by pmac"
henrikmk
Member since:
2005-07-10

I genuinely don't see the problem. I'm an iOS developer.


Maybe that's why you don't have a problem. Apple are increasingly working inside a bubble, where their laptops are just meant to serve as iPhone support devices. Hence you don't need a faster GPU or CPU and you can get along fine with 16 GB of RAM.

So if by "pro" people mean "artists", then who cares other than artists themselves?


"Pro" for the Macbook Pro has been a very wide field of users: Artists, scientists, software developers, teachers, doctors, students, film makers, IT administrators. It goes on and on. Really anyone who needed a solid machine with a solid, low-maintenance OS. It was suppose to be a reliable, trustworthy tool that cost a fairly predictable amount of money.

Therefore, it was for many a no-brainer to get a Macbook Pro, but this is no longer true, because Apple are no longer treating such customers seriously.

Apple won't tell us what they're doing, don't update their products on schedule anymore and kill off perfectly functioning and well-made software products, and they haphazardly raise prices now.

This makes it very hard to stay an Apple customer, when you really don't know if the product you buy will continue to be supported, and I suspect also that in 1-2 generations, the Macbook Pro will entirely disappear, because they want you to develop your iOS apps directly on an iPad Pro.

Apple is marching us Macbook Pro users off a cliff for the sake of "courage".

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