Linked by Thom Holwerda on Mon 14th May 2018 19:52 UTC
Internet & Networking

"Sunrise day" for the GDPR is 25 May. That's when the EU can start smacking fines on violators.

Simply put, your site or service is a violator if it extracts or processes personal data without personal permission. Real permission, that is. You know, where you specifically say "Hell yeah, I wanna be tracked everywhere."

Of course what I just said greatly simplifies what the GDPR actually utters, in bureaucratic legalese. The GDPR is also full of loopholes only snakes can thread; but the spirit of the law is clear, and the snakes will be easy to shame, even if they don't get fined. (And legitimate interest - an actual loophole in the GDPR, may prove hard to claim.)

Toward the aftermath, the main question is What will be left of advertising - and what it supports - after the adtech bubble pops?

I'm skeptical of the GDPR actually changing anything, but who knows.

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RE[2]: Permission
by bhtooefr on Tue 15th May 2018 00:59 UTC in reply to "RE: Permission"
bhtooefr
Member since:
2009-02-19

And there's also already services that have taken a "move out of Europe or get no service" stance enforced by geolocation.

Reply Parent Score: 3

RE[3]: Permission
by VistaUser on Tue 15th May 2018 01:26 in reply to "RE[2]: Permission"
VistaUser Member since:
2008-03-08

Which then allows local services to be developed that do comply with EU regulations.

Globa companies will hae the choice to play ball or allow competitors to emerge.

Reply Parent Score: 3