Can Microsoft Out-Google Google?

“What will the Internet look like 10 years from now? Will it look more like one big pay-per-view channel, or more like an open street fair, or will it be somewhere in between? The answer will be heavily influenced, of course, by the competition between the King of Search and the current desktop market leader. On November 2, 2005, Microsoft announced its most major new initiative in 10 years, and although the announcement was vague, it is clear that Microsoft intends to directly take on Google on Google’s own terms: search, services and advertising.”

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