Apple’s Chief Financial Officer Fred Anderson said the company’s aim is to expand its share of the computer market. Speaking at the Goldman Sachs Technology Symposium, Anderson said a “good intermediate” goal would be to reach 5% marketshare from 3% today (some statistic companies actually put Apple between 2,2% and 2,6%). Commentary: Very nice to see Apple understand the real problem here, which is its declining market share (from about 12% some years ago), which with time will affect the number of active developers. Without developers there are no apps, and without apps there is no platform. Apple will have to expand its market share and save the platform, even if they have to literally… give away computers at some point (or to become seriously competitive to the PC, price-wise) in order to succeed to this goal.