Google began digging up dirt and laying fiber optic pipes in Kansas City, Kan., five years ago in April. Its first customers were wired the following year.
For the years after, it was unclear – certainly outside of Google – just what Google wanted to accomplish with this first venture outside of its core business. Now it’s evident: Google was using Kansas City as a testbed for an audacious project – one to take on broadband providers like Comcast, Time Warner Cable and Verizon, which enjoy long-held duopolies and monopolies across the country, and build out a national service. To provide real competition.
Googlers won’t say this out loud, but they despise the cable industry. They find it inert, predatory and, worst, anti-innovation. So Google wants to replace it.
No better microcosm of the complete and utter ineptitude of the US government to implement, maintain, and modernise infrastructure than the US cable industry. I still can’t believe that the internet in the US is as dreadfully horrible as it is.
If it takes Google to break the deadlock, so be it – even though it shouldn’t be a profit-hungry company to do so.
Does the cable part of Alphabet do DPI etc etc on all your internet traffic just so that they can inject ads into your data stream or feed that data to their advertisers?
IMHO, if they want to be an ISP then they have to be neutral and not use the traffic to their commercial advantage.
so what is the real state of play here?
The results dont’t affect me as I’m in the UK. Virgin keep on trying to get me to sign up but I’m not interested. I use a small ISP that does not use my data of traffic history for anything which suite me right down to the ground.