This has been the winter of our discontent. 2016 was the year the tone changed. There’s always been a lot of criticism and griping about anything Apple does (and doesn’t do – it can’t win) but in 2016 I feel like the tone of the chatter about Apple changed and got a lot more negative.
This is worrisome on a number of levels and I’ve been thinking about it a lot. I’m used to watching people kvetch about the company, but this seems – different. One reason: a lot of the criticisms are correct.
Apple, for the first time in over a decade, simply isn’t firing on all cylinders. Please don’t interpret that as “Apple is doomed” because it’s not, but there are things it’s doing a lot less well than it could – and has. Apple’s out of sync with itself.
Here are a few of the things I think indicate Apple has gotten itself out of kilter and is in need of some course correction.
This post by Chuq Von Rospach has been widely shared and debated all over the web, and it has some great insights into Apple’s 2016. Note that Chuq Von Rospach is a former Apple (and Palm) employee, and certainly has the credentials to talk about these matters.