ESA targets Anbernic emulation handhelds as “superfake” piracy enablers

The ESA – not, not the cool one – a lobby group made up of various videogame and entertainment companies, has asked the US Trade Representative (USTR) to add Anbernic to its list of companies that are supposedly notorious for engaging in and facilitating piracy. If you’re unaware, Anbernic is one of the bigger names in Android and Linux-based handheld gaming devices targeted at the retrocomputing market.

While many online sellers do include an SD card full of ROMs alongside emulation hardware of all types, Anbernic itself does not appear to do the same when selling directly from its website. Regardless, the ESA argues that these ROM-laden Anbernic devices selling through “normal retail channels” help to “normalize hardware-based piracy by delivering illicit catalogues through a polished consumer product.” This, the ESA says, meets the threshold for a “superfake,” an ill-defined designation that applies to “high-quality counterfeit trademark goods … on a commercial scale.”

↫ Kyle Orland at Ars Technica

There’s a lot of murkiness surrounding whether or not Anbernic sells their devices with preloaded ROMs or not. The number of reports from people who say they did get a ton of ROMs on their Anbernic devices, bought from Anbernic’s own store, is large enough that it’s clearly something they do. However, there’s an equal number of people who say their Anbernic devices were completely free of ROMs, and I’m one of them – I’ve bought like three or so devices from their store over the years, and they never came with any ROMs. My most recent purchase was an RG 35XXPro Linux-based model, and there were no ROMs on it (I replaced the stock operating system with Knulli, which has been a great experience).

If Anbernic does indeed ship at least some of their devices with ROMs preinstalled, then it’s their own damn fault if that lands them in legal trouble. It’s not like downloading ROMs is particularly difficult (just do an internet search for your preferred system and something like “ROM pack” and you’ll get the console’s complete library in a single download), so they really have no need to do so.

There’s one extra layer here though. Third-party resellers like Amazon offer loads of Anbernic devices preloaded with SD cards full of ROMs, all from third parties not affiliated with Anbernic. And wouldn’t you know it – Amazon is a member of the ESA lobby group. In other words, the problem also lies with lax retailers not properly vetting what they’re offering, but instead of going after places like Amazon, they’re going after Anbernic instead.

Amazon is a haven for illegal and counterfeit products, but they’re so wealthy and powerful they just get away with it.

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