The new Sony: Kaz Hirai presents his strategy for recovery

“In the past months Sony has been confronted with everything from a foundering TV business to a massive tax charge that together have pushed its expected loss for financial year 2011 to a record $6.4 billion. Today, Sony has gathered the press at its head office in Minato ward, Tokyo, so that recently-appointed CEO Kazuo Hirai can explain how he plans to turn the newly reorganized ‘One Sony’ around.” I know, I rip on Sony a lot for squandering MiniDisc, but when push comes to shove I’d rather the company change its ways (when it comes to DRM and other anti-consumer practices) and become competitive than go under entirely. Maybe this new CEO gets it – however, since there’s no word on the things that make Sony suck, I highly doubt it.

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