Microsoft is talking to HTC about adding its Windows operating system to HTC’s Android-based smartphones at little or no cost, people with knowledge of the matter said, evidence of the software maker’s struggle to gain ground in the mobile market.
Terry Myerson, head of Microsoft’s operating systems unit, asked HTC last month to load Windows Phone as a second option on handsets with Google’s rival software, said the people, who asked not to be identified because the talks are private. Myerson discussed cutting or eliminating the license fee to make the idea more attractive, the people said. The talks are preliminary and no decision has been made, two people said.
I hope HTC and every other Android OEM flips Microsoft the bird. The shoe’s on the other foot now, Redmond.
It’s difficult to be Microsoft these days. Their entire company and almost all it’s divisions (office, services, etc) depend on Windows.
Windows is a product, and OEMs and users have to pay for it, yet Android is free (or at least much cheaper). If Windows loses market share and mind share, all their divisions will take a hit in the long term.
So, Microsoft will have many more chances to stay relevant if they offered Windows free of cost to OEMs and users, but that means they’d have to sacrifice a quarter of their current revenue.
It’s a though choice, but they have diversified enough at this point. They should be able to afford it.