Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.
I still have no idea why Apple is buying these guys. Then again, that’s probably why I’m not a billionaire.
Coincidentally, I find it highly entertaining that technically, this is now an Apple product.
I know how you feel. When I heard of Hipstagram, and learned that there were millions of people enthusiastically signed up with a service that allows them to share their half-eaten lunches with each other, I knew at that very moment that I just did not understand the mindset of the average person. The same thing happened when I saw people getting excited over ‘auto awesome’, animated snowflakes in G+. There are so many things like this, from sports to reality television to the supposed ‘sex appeal’ of inanimate objects that are completely lost on me.
I often times feel like I was born in the wrong era or something.