There were two striking pieces of business news this week from America’s leading technology brands. On the one hand, Google unveiled a prototype of an autonomous car that, if it can be made to work at scale, promises to end mass automobile ownership while drastically reducing car wreck fatalities and auto-related pollution. Meanwhile, Apple bought a company that makes high-end headphones.
Which is to say that Apple’s playing checkers while Google plays chess.
For better or worse, this is exactly why many people seem to hold Google in higher regard than they do Apple. Both Apple and Google are rich and wealthy beyond average-person-measure. Now, which company will be liked more: the one that uses said wealth to develop crazy may-or-may
-not-work technologies that can change the world at a massively substantial scale, or the one that stuffs $150 billion in shady bank accounts to avoid having to pay taxes?
The more wealth you hoard, the less sympathetic people will be towards you. Unless, of course, you use that wealth in a very public way.