Microsoft has had “passionate” discussions about renaming Internet Explorer to distance the browser from its tarnished image, according to answers from members of the developer team given in a reddit Ask Me Anything session today.
In spite of significant investment in the browser – with the result that Internet Explorer 11 is really quite good – many still regard the browser with contempt, soured on it by the lengthy period of neglect that came after the release of the once-dominant version 6. Microsoft has been working to court developers and get them to give the browser a second look, but the company still faces an uphill challenge.
Windows Phone faces the same problem. I’m fairly certain ‘a Windows phone’ just sounds dirty to many people, associating it with viruses and other issues from the past. Can’t blame them.
I think that many inside Microsoft have worked out that Windows & IE are brands that carry too much baggage, whilst Bing is more of a punchline than a brand.
Microsoft would do well to bin at least the Windows and IE brands. This is the sort of brave move that Satya needs needs to make to signify that this is indeed a new Microsoft, not the same old mammoth clinging to its sacred cows.