Apple sold 40.4 million iPhones during the quarter, down from 47.5 million a year earlier, while Mac sales were 4.25 million units, down from from 4.8 million units in the year-ago quarter. iPad sales were also down once again, falling to 9.95 million from 10.9 million.
If the rumours are right and the next iPhone is indeed another minor spec bump, Apple is in for a rough year. With “rough” meaning “making incredible amounts of money, just a little less than they’d hoped, but still more than can be comprehended on a day-to-day basis”.
I wish I had Apple’s rough quarters.
Ohh, their profit fell from $10.700.000.000 to $7.800.000.000 … what a poor company!
Near to my home there is an old bakery which has had a steady income for many decades even if they do zero marketing. Economic depressions have no impact on them. Somehow I admire their business more than Apple’s.
I know people on here mostly hate everything related to finance, but one thing needs to be clear, you do not want to experience a 20% decline in your income in one year, and you don’t want your pension scheme or any other investment fund to experience that either.
Anyhow Apple’s figures may look bad but they are a lot better than what the markets were betting on, which is how a bad result can be a good result … for the share holder.
Edited 2016-07-27 13:58 UTC
And lots of other former innovators and market leaders. They will make money for years to come. They have an entrenched market position.
They aren’t leading these days, and it’s hard to imagine how they will start leading again.