According to recently-released market data, retail software sales have decreased by 4%, or by 10% by units sold. That difference in numbers is a telling fact. Though demand is slackening, prices are rising. And this does not include mail order or download sales. Should it be any surprise that people are not buying software at their local Wal-Marts anymore? And the growing disaffection with the upgrade treadmill and the increasing availablity of free alternatives may be having an effect too.