Lindows to De-Emphasize GNU/Linux from its Marketing Line

Michael Robertson, CEO of Lindows.com, was the guest speaker of an IRC meeting with the Lindows Insiders on July 12, 2002. As you can read in the chat transcript, Mr Robertson is making very clear that the Lindows market is not the Linux users, but people who have never used Linux before. As Lycoris also does, Lindows does not care much about competing with other Linux distributions, as much as they care competing with Windows itself. Their marketing plan is to de-emphasize from showing off GNU/Linux and the broader open source movement as a selling point, and instead to create a hybrid between a commercial and a somewhat open environment: “The audience we’re going for has never heard of linux, so it’s more of a distraction when talking about our system to mention linux.” he said.

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