I never thought it was possible, but as it turns out, Microsoft has managed to produce some pretty good commercials for its brand new operating system, Windows 7. They are quite product-oriented, and carry the slogan “I’m a PC and Windows 7 was my idea”.
Microsoft is clearly trying to let the world know that it listened to customer feedback when making Windows 7.With Vista being almost universally disliked, this is actually a pretty clever approach to marketing the new Windows release. The ads also clearly show off Windows 7’s new features, so viewers get a good idea of what it’s all about.
I really like the way these ads focus on the features in Windows 7 – there’s no silly name-calling, no derogatory comments towards competitors – just the product they’re trying to sell. There are also a number of “7 second demo” ads which show a new feature in just 7 seconds.
This is a lot better than some of the other stuff we’ve seen coming out of Redmond. What do you think?
Took away Ultimate Extras, changed the control panel, moved simple stuff like printers around, changed the start menu and forcing the new start menu on people, and all the dumb things like UAC are still dumb.
Its Vista Service Pack 3, with forced changes (no Classic start menu), it will piss of IT organizations again, it really didn’t add anything new, in fact, it took things away.
This is more or less another big disappointment. Its money for an effective service pack. It makes forced changes to appeal to the 10-15% of people who aren’t using windows and gleefully risking pissing everyone else off (the long term Windows users).
Moving things around also makes support harder. And, just to make sure where I am on this, Ribbon stinks, and real applications like Illustrator and Photoshop don’t screw with the interface because what is there works for people who actually DO WORK.
I think the biggest leap in innovation was from 3.1 -> NT 4.0, it was huge. It was cutler bringing NT kernel in and making real changes. Things have been incremental till Windows 2003, which in my mind, is the Windows operating system’s peak.
Now its a sad boring death, and it isn’t even that exciting to watch anymore.
I have administrated highly heterogeneous networks and IT systems, I use Windows every day, I game occasionally, but I also use FreeBSD, Linux and Solaris every day as well.
Windows XP did everything I need Windows Vista and Windows 7 today, save support more modern wireless encryption with ease (and that could be fixed in XP if MSFT wanted to).
Also, with Windows 7 XP mode, IT will really hate it, now they have to buy 2 seats of antivirus and junk like that for every workstation.
Windows 7 should have at least included a real Antivirus, like DOS 6 used to have it (MSAV). But no, in the age of taking stuff away and calling it new, Windows 7 fits right in I guess.
64-bit support still remains “hacky” as well, seems we are stuck with system32, wow64, and (x86) bs in certain directories.
In a word: Fail. Vista SP3. NEXT. Its worth using simply to get bug fixes but offers nothing new and isn’t worth the money.