Not too long ago Adobe started a “We love Apple” campaign, as a response to Apple’s continuous negative remarks about the company. With Flash 10.1 slowly but surely appearing on more and more mobile devices, it seems like the company just doesn’t care about it any more. Adobe’s CEO Shantanu Narayen has said they’ve “moved on”.
Narayen has told the Telegraph that he believes the whole thing has been overplayed (well, your campaign certainly played a role in that, now didn’t it). He explains that it’s a simple case of some companies wanting to control the entire environment, end-to-end, whereas other companies choose a more open approach in the mobile space.
“There are companies that are choosing to provide a complete end-to-end experience and control every aspect of it and want all the business model gains from it,”he said, “There are other companies that have chosen to say that the open eco-system is the way to go and that’s how you would contrast Apple and Google’s business models. We’re on the side of the open.”
“They’ve chosen to keep their system closed and we’d rather work with partners who are interested in working with us,” he continues, “We believe in open systems. We believe in the power of the internet and in customers making choices and I think a lot of the controversy was about their decision at that point. They’ve made their choice. We’ve made ours and we’ve moved on.”
That’s probably the wise thing to do for Adobe. As much as I believe they’ve got lots of work to do on various products in their portfolio, we still live in a free world where people should make up their own minds about whether or not to install Flash or use any of Adobe’s other products. Narayen also emphasised that Adobe is working together with 19 of the world’s top 20 phone makers.
“The reality is that Flash continues to be one of the most ubiquitous pieces of software used in the world,” he says, “You’re seeing announcements every few weeks about new devices that are shipping with Flash. That’s going to keep us incredibly busy, so I think this is now a story that people understand. It has nothing to do with technology and everything to do with business models.”
He further added that the door is still open, but it’s quite clear that Adobe is no longer going to complain about Apple not wanting to get in. Good on ‘m.