“The Russian based ‘Pirate Pay’ startup is promising the entertainment industry a pirate-free future. With help from Microsoft, the developers have built a system that claims to track and shut down the distribution of copyrighted works on BitTorrent. Their first project, carried out in collaboration with Walt Disney Studios and Sony Pictures, successfully stopped tens of thousands of downloads.” Each of which, naturally, ran out to buy the film in question right away, recouping the costs for hiring the firm. None of these people, naturally, simply tried again a few hours later. Primo plan, guys.