Benedict Evans: “How do you segment without fragmenting? Apple achieved this pretty easily with the iPod by varying the storage, but that wouldn’t be meaningful for the iPhone. The cheap one has to run the apps, but people still have to have a reason to buy the expensive one. What you can do is vary the Apple supplied features, without varying the hardware and API platform that your third-party developers are targeting.” Like I said: iOS 6 Starter, iOS6 Home, iOS 6 Professional, and iOS 6 Ultimate. Microsoft got blasted for confusing and arbitrary segmentation – rightfully so – but as usual, Apple gets a free pass when it does the exact same thing. At least Microsoft uses different names and forces OEMs to be clear about what they’re shipping. I’ve said it before: I find calling all these different versions “iOS 6” without modifiers pretty scummy and misleading.