“The major new feature of the company’s new iOS 6 mobile operating system is a new mapping module developed by Apple itself – a replacement for the Google-supplied maps that have been standard on the iPhone since it debuted in 2007. It is a change borne not of user demand, but of corporate politics: Google’s Android platform is the biggest competitive threat to the iPhone, so Apple is cutting ties with Google. iPhone owners might have loved Google Maps, but Apple has no love for Google. Unfortunately, Apple’s new maps are simply not as good as Google’s.” That’s putting it mildly – my own town barely even exists on Apple’s maps. It’s basically a trainwreck, and according to The Verge, Apple has been working on this for the past five years. This is what happens when a company cares more about stupid grudges than its customers. Considering how much effort it has taken Google to get where it is now with maps, don’t expect Apple’s maps to even get near Google Maps any times soon. This isn’t going to take months – this is going to take several years, if at all.