Surprise, surprise – Apple, by default, tracks web browsing behaviour and location to better serve you ads. You have to specifically opt out of this tracking per individual iOS device that you own. Now we know why Apple has no problem with turning on ‘Do Not Track’ and not accepting tracking cookies by default: it has no effect on them whatsoever, because iOS 6 has its own independent user tracking mechanisms. Unlike what the Apple pundits claim, it’s got nothing to do with respect for user privacy at all. Well paint me red and call me a girl scout: company selling ads tracks user behaviour. Shocker, huh?