Surface RT pricing revealed: $499

After yesterday’s TV advertisement, Microsoft finally unveiled the pricing for its Surface tablet – the ARM Windows RT version that is. The cheapest Surface – 32GB without touch cover – will set you back $499. They’re aiming straight for iPad pricing here, ignoring the popular cheaper Android offerings. Update: only available in Australia, Canada, China, France, Germany, Hong Kong, the United Kingdom and the United States. As usual.

After yesterday’s TV advertisement, Microsoft finally unveiled the pricing for its Surface tablet – the ARM Windows RT version that is. The cheapest Surface – 32GB without touch cover – will set you back $499. They’re aiming straight for iPad pricing here, ignoring the popular cheaper Android offerings.

The pricing was revealed in Microsoft’s online store, which right now only serves the US – a link for non-US residents currently leads to an empty page, so I can’t give you the European pricing just yet. Most likely, they’ll just substitute the dollar sign for a euro sign.

The 32GB version without a cover is $499; the 32GB version with the Touch Cover is $599. If you opt for 64GB, you’ll have to part with $699. We’re looking at pre-orders right now, but they’ll ship by 26 October. No information yet on Surface Pro, the Intel version.

All things considered, the Surface RT is looking like a hard sell. It’s the same price as an iPad 3 – but the iPad 3 has far more momentum behind it, including far, far more applications. Worse yet, the Surface RT has a paltry 1366×768 resolution, while the iPad 3 has that beautiful (don’t try to deny it!) 2048×1536 display.

Compared to Android tablets, it ain’t doing so well either. Both the Nexus 7 and the Kindle Fire HD are far cheaper ($200 and $299 respectively), and the Fire HD has, to boot, a 1920×1080 display. A lot will ride on just how successful Microsoft will be at advertising Surface as a full PC instead of ‘just’ a tablet, and, not entirely unimportant, just how much users actually care about that.

I was originally planning on buying a Surface RT – I like Metro on my phone – but I’m not going to shell out $499 for this. Had it had a 1080p display, it would be worth considering – but like this? No thanks. Drop it to $300-400 and we’ll talk.

140 Comments

  1. ronaldst 2012-10-16 12:41 pm EST
    • ronaldst 2012-10-16 1:46 pm EST
      • WorknMan 2012-10-16 5:41 pm EST
        • unclefester 2012-10-17 2:17 am EST
          • WorknMan 2012-10-17 4:29 am EST
          • unclefester 2012-10-17 7:01 am EST
        • ze_jerkface 2012-10-17 2:54 am EST
          • WorknMan 2012-10-17 4:28 am EST
          • ze_jerkface 2012-10-17 12:07 pm EST
          • WereCatf 2012-10-17 12:12 pm EST
          • WorknMan 2012-10-17 5:38 pm EST
        • chithanh 2012-10-17 3:09 pm EST
          • WorknMan 2012-10-17 5:54 pm EST
          • chithanh 2012-10-17 7:39 pm EST
      • ze_jerkface 2012-10-17 2:46 am EST
    • gsyoungblood 2012-10-16 7:08 pm EST
      • tomcat 2012-10-16 11:43 pm EST
        • darknexus 2012-10-16 11:58 pm EST
        • ze_jerkface 2012-10-17 2:56 am EST
      • MollyC 2012-10-17 11:17 am EST
        • tonny 2012-10-17 2:27 pm EST
  2. wojtek 2012-10-16 1:01 pm EST
    • digitallysane 2012-10-16 1:08 pm EST
    • Praxis 2012-10-16 2:45 pm EST
  3. sukru 2012-10-16 1:17 pm EST
  4. tomchr 2012-10-16 1:17 pm EST
    • tomcat 2012-10-16 11:45 pm EST
      • ze_jerkface 2012-10-17 3:03 am EST
  5. Bill Shooter of Bul 2012-10-16 1:50 pm EST
    • r_a_trip 2012-10-16 2:05 pm EST
      • lucas_maximus 2012-10-16 8:09 pm EST
        • _txf_ 2012-10-16 9:35 pm EST
          • lucas_maximus 2012-10-16 10:49 pm EST
    • lucas_maximus 2012-10-16 8:07 pm EST
      • Bill Shooter of Bul 2012-10-16 9:10 pm EST
        • lucas_maximus 2012-10-16 10:47 pm EST
          • Bill Shooter of Bul 2012-10-16 11:16 pm EST
          • lucas_maximus 2012-10-17 8:33 pm EST
          • Bill Shooter of Bul 2012-10-17 9:15 pm EST
          • lucas_maximus 2012-10-17 9:26 pm EST
  6. bowkota 2012-10-16 2:09 pm EST
    • moondevil 2012-10-16 3:03 pm EST
      • lucas_maximus 2012-10-16 8:14 pm EST
        • moondevil 2012-10-16 9:31 pm EST
          • lucas_maximus 2012-10-16 10:50 pm EST
          • zima 2012-10-23 11:08 pm EST
      • mattymoo 2012-10-17 12:37 am EST
      • zima 2012-10-23 11:44 pm EST
    • drcouzelis 2012-10-16 4:27 pm EST
      • JPisini 2012-10-16 5:06 pm EST
      • n4cer 2012-10-16 5:25 pm EST
      • bowkota 2012-10-16 5:32 pm EST
    • lucas_maximus 2012-10-16 8:11 pm EST
      • shotsman 2012-10-17 6:35 am EST
        • lucas_maximus 2012-10-17 8:22 am EST
      • skpg 2012-10-17 8:52 am EST
    • zima 2012-10-23 11:21 pm EST
  7. Alfman 2012-10-16 3:03 pm EST
    • Pro-Competition 2012-10-16 3:26 pm EST
    • lucas_maximus 2012-10-16 8:45 pm EST
    • lucas_maximus 2012-10-16 8:48 pm EST
      • Alfman 2012-10-16 11:31 pm EST
        • lucas_maximus 2012-10-17 8:20 am EST
          • Alfman 2012-10-17 3:16 pm EST
          • lucas_maximus 2012-10-17 5:06 pm EST
          • Alfman 2012-10-18 2:20 pm EST
          • zima 2012-10-23 11:56 pm EST
    • tomcat 2012-10-16 11:48 pm EST
  8. Hiev 2012-10-16 3:10 pm EST
  9. pgquiles 2012-10-16 4:46 pm EST
    • TemporalBeing 2012-10-16 5:20 pm EST
      • pgquiles 2012-10-16 5:38 pm EST
        • TemporalBeing 2012-10-16 6:41 pm EST
        • _txf_ 2012-10-16 9:30 pm EST
    • telns 2012-10-16 7:02 pm EST
    • ze_jerkface 2012-10-17 2:29 am EST
    • Lorin 2012-10-17 12:47 pm EST
      • lucas_maximus 2012-10-17 5:08 pm EST
  10. Tony Swash 2012-10-16 4:55 pm EST
  11. Bobthearch 2012-10-16 7:12 pm EST
    • MollyC 2012-10-17 11:44 am EST
      • WereCatf 2012-10-17 11:58 am EST
      • Bobthearch 2012-10-17 2:01 pm EST
  12. galvanash 2012-10-16 8:27 pm EST
    • Fergy 2012-10-16 9:26 pm EST
      • galvanash 2012-10-16 9:51 pm EST
    • MollyC 2012-10-17 11:49 am EST
      • galvanash 2012-10-17 4:00 pm EST
  13. krreagan 2012-10-16 9:02 pm EST
  14. Luminair 2012-10-16 9:10 pm EST
    • krreagan 2012-10-16 9:15 pm EST
      • lucas_maximus 2012-10-17 5:10 pm EST
        • krreagan 2012-10-17 7:06 pm EST
          • lucas_maximus 2012-10-17 8:24 pm EST
          • krreagan 2012-10-18 9:48 pm EST
          • zima 2012-10-20 3:27 pm EST
          • Alfman 2012-10-20 6:10 pm EST
          • zima 2012-10-23 11:54 pm EST
    • Fergy 2012-10-16 9:28 pm EST
      • Luminair 2012-10-17 12:49 am EST
  15. truckweb 2012-10-16 10:04 pm EST
  16. ze_jerkface 2012-10-17 2:37 am EST
    • darknexus 2012-10-17 7:55 am EST
  17. skpg 2012-10-17 8:47 am EST
    • kurkosdr 2012-10-17 2:30 pm EST
      • skpg 2012-10-17 6:35 pm EST
        • lucas_maximus 2012-10-17 8:45 pm EST
          • WereCatf 2012-10-17 9:03 pm EST
          • lucas_maximus 2012-10-17 9:06 pm EST
          • zima 2012-10-20 3:20 pm EST
          • Alfman 2012-10-20 6:04 pm EST
          • zima 2012-10-23 11:59 pm EST
          • skpg 2012-10-18 12:04 am EST
          • lucas_maximus 2012-10-18 8:20 am EST
          • skpg 2012-10-18 9:38 pm EST
          • zima 2012-10-23 10:54 pm EST
          • shotsman 2012-10-19 11:47 am EST
  18. bolomkxxviii 2012-10-17 11:49 am EST
  19. rain 2012-10-17 3:34 pm EST
  20. siraf72 2012-10-17 6:19 pm EST
  21. UltraZelda64 2012-10-17 10:32 pm EST
  22. quackalist 2012-10-18 12:55 am EST
    • WereCatf 2012-10-18 1:36 am EST
      • quackalist 2012-10-18 2:44 am EST
  23. lucas_maximus 2012-10-18 9:01 am EST
    • Gullible Jones 2012-10-18 11:22 am EST
      • WereCatf 2012-10-18 1:36 pm EST
        • lucas_maximus 2012-10-18 4:53 pm EST
          • Alfman 2012-10-18 5:40 pm EST
          • lucas_maximus 2012-10-18 6:32 pm EST
          • WereCatf 2012-10-18 7:38 pm EST
          • lucas_maximus 2012-10-18 7:44 pm EST
          • WereCatf 2012-10-18 7:45 pm EST
          • quackalist 2012-10-19 3:48 pm EST
  24. davems 2012-10-21 1:22 am EST