The Next Web: “First of all, many of the new icons were primarily designed by members of Apple’s marketing and communications department, not the app design teams. From what we’ve heard, SVP of Design Jony Ive (also now Apple’s head of Human Interaction) brought the print and web marketing design team in to set the look and color palette of the stock app icons. They then handed those off to the app design teams who did their own work on the ‘interiors’, with those palettes as a guide. We’ve also been hearing that there wasn’t a whole lot of communication between the various teams behind say, Mail and Safari. And that there were multiple teams inside each group that were competing with various designs, leading to what some see as inconsistencies in icon design. Those may well be hammered out in days ahead.” What. Reminds me of how Microsoft does (used to do?) things.
Why does the design of iOS 7 look so different?
2013-06-13 Apple 8 Comments
I thought this was an interesting perspective on iOS 7 and what it may mean longer term. I tend to forget what a shock at the time the new Aqua design for early Mac OSX was.
It will interesting to see what gets tweaked and changed between now and the release, which I am assuming will coincide with the new cycle of iDevice hardware releases sometime around Sept/Oct.
I am not sure if this is like Microsoft given that this was the first beta unveiled by Apple. They have months to try to address issues of inconsistencies. If they don’t make the changes at release date, then this criticism could be valid.