So, BlackBerry has just announced it’s exciting the consumer market, focussing on the enterprise instead. Worse yet, it’s cutting 4500 jobs, half its workforce, which is a statistic for us, but a disaster for those involved.
The company sold just 3.7 million smartphones in the second quarter, most of which ran the older BlackBerry 7 operating system instead of the new BlackBerry 10. This means the Z10 and Q10 have been unmitigated flops. Hardly surprising though – even random people such as myself knew BB10 was going to be a hard, if not impossible, sell.
Fairly sure it’s safe to assume Blackberry are exiting the consumer market rather than making claims of exciting it.