Google back in 2005:
There will be no banner ads on the Google homepage or web search results pages.
The company confirmed to the Guardian that it is testing a system with about 30 advertisers in the US in which it shows banner ads for companies including SouthWest Airlines on pages which include them in web search results.
And people wonder why I have zero trust in companies.
I used to think that Google was “not that bad”, on average, and clearly less worse than other companies such as Facebook.
But I have to say that, from the last few months, news from Google are going for the worse. I guess someone will tell that it’s “inevitable”, but frankly I don’t care. I liked Google as it was a few years ago. I’m not sure I can’t keep this confidence in them anymore.
Now for the more difficult part : find alternatives (not just for search, but for the myriad of services which are now in my everyday life).