Inside DuckDuckGo, Google’s tiniest, fiercest competitor

When Gabriel Weinberg launched a search engine in 2008, plenty of people thought he was insane. How could DuckDuckGo, a tiny, Philadelphia-based startup, go up against Google? One way, he wagered, was by respecting user privacy. Six years later, we’re living in the post-Snowden era, and the idea doesn’t seem so crazy.

In fact, DuckDuckGo is exploding.

I wonder what the future holds for DuckDuckGo. Will there be a point where people leave Google Search completely, instead of just casting curious glances at DDG?

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