Mobile apps have skyrocketed in popularity and utility since Apple introduced the iPhone App Store in the summer of 2008. Apps now represent 52% of time spent with digital media in the US, according to comScore, up from 40% in early 2013. Apple boasted 75 billion all-time App Store downloads at its developers conference in June, and followed up by declaring July the best month ever for App Store revenue, with a record number of people downloading apps.
Yet most US smartphone owners download zero apps in a typical month, according to comScore’s new mobile app report.
Companies like Apple like to boast about the ‘app economy’, but in reality, the situation is a whole lot less rosy and idealistic than they make it out to be. I think most smartphone buyers download the bare essentials like Facebook, Twitter, Candy Crush, and their local banking application, and call it quits.
Together with the problematic state of application stores, the ‘app economy’ isn’t as sustainable as once thought.