Fascinating inside scoop by WPCentral. According to them, there were very advanced talks between Microsoft and Pebble to come to a close partnership between the two companies. Microsoft built a fully functional Pebble application for Windows Phone with complete integration, offered to bundle Pebble devices with Windows Phone sales through Microsoft stores and carriers, and a whole lot more. All this was set to be announced at BUILD 2014.
However, it did not come to pass.
There is just one problem: Pebble founder and CEO Eric Migicovsky.
Despite Microsoft’s attempts to win over Pebble, Migicovsky is reportedly not a fan of the company nor their mobile operating system. The young entrepreneur reportedly nixed any partnership.
Growing up in a world where Google and Apple have dominated the mobile scene, this perception that Microsoft is old and out of touch is seemingly more frequent these days. Particularly with those under 30 (see Snapchat’s Evan Spiegel for a similar attitude). Even Microsoft CEO Satya Nadella was unable to persuade him personally.
If I were to take an uneducated stab at why Pebble didn’t go through with this, I think we need to look no further than Apple. Apple has its watch coming, and that alone would be incentive enough for Apple to start making the life of other smartwatch makers who want to be compatible with iOS very difficult. Now imagine if Pebble, to boot, had a close partnership with Microsoft, including preferential treatment for Windows Phone? Apple is not exactly know for not being incredibly petty.
I think Pebble made the wise choice here.