This is a new challenge for Apple; can it turn a piece of technology into a massively desired fashion accessory? And can the Apple Watch stand up against its competition, from low-end quartz watches to high-end Rolexes? To answer these and many other questions, we put the Apple Watch in the hands of a mechanical watchmaker, the exact type of person Apple is trying to make obsolete.
John Tarantino is the founder and CEO of Martenero, one of the few mechanical watch companies based in the US. Martenero sells customizable mechanical watches built in New York City for around $500, a price point that undersells the quality of its timepieces. The Verge sat down with Tarantino (and a 42mm Apple Watch with a leather loop) to discuss his initial thoughts on the Apple Watch as a watchmaker and its potential impact on the mechanical watch market, and to find out if he will purchase one.
A very insightful response to the Apple Watch – and let’s face it, all current smartwatches.