Project Ara, Google’s lofty vision of a modular smartphone with a vibrant third-party hardware ecosystem, is no more.
A Google spokesperson confirmed today that the company has suspended its plan to bring the modular smartphone to market after nearly three years of development, following a revealing report from Reuters.
I’ve always liked the idea of Project Ara, but I guess the technological challenges combined with the (I assume) limited consumer interest were too great to overcome.
The Ara was a cool concept, it’s just that mass producing modules that would stand up to daily abuse seems unlikely.
Honestly, I like the approach that MotoZ is taking. Having a single “plate” that snaps onto the back of the device seems much more reasonable and easier for the average user to understand. Not to mention more durable.