Apple released its Environmental Responsibility Report Wednesday, an annual grandstanding effort that the company uses to position itself as a progressive, environmentally friendly company. Behind the scenes, though, the company undermines attempts to prolong the lifespan of its products.
Apple’s new moonshot plan is to make iPhones and computers entirely out of recycled materials by putting pressure on the recycling industry to innovate. But documents obtained by Motherboard using Freedom of Information requests show that Apple’s current practices prevent recyclers from doing the most environmentally friendly thing they could do: Salvage phones and computers from the scrap heap.
Having “old” but perfectly usable products in the marketplace is a terrible place for a company like Apple to be in. Most computers, smartphones, and tablets from, say, the past 4-5 years are still perfectly fine and usable today, and a lot of people would be smart to buy one of these “old” devices instead of new ones. Except, of course, that Apple doesn’t get a dime when people do that. So, they have “recycling” companies destroy them instead.
Remember: profit always comes before customer. Apple is executing an environment and sustainability PR campaign right now through its usual PR outlets – don’t be fooled.
…And those are NOT patch-able. First line of battle is at the mind of the Users. Simple association taints the Trademark.
But the computer and phone industry as a whole. Who use the venerable 3310 today ? The one supposed to last after humanity ? Old computers and phones don’t get updates, you have to buy new for “security” reasons, because you know, the old hard/soft architecture isn’t proof.
And cars gets a little trick to pass pollution tests. And junk foods don’t have to clearly display what’s inside. You get the idea, obviously it’s not just Apple and the computer industry that is deeply rotten, society allows corporation to get a free pass.
Do not forget to vote advisably next time.