Apple released its Environmental Responsibility Report Wednesday, an annual grandstanding effort that the company uses to position itself as a progressive, environmentally friendly company. Behind the scenes, though, the company undermines attempts to prolong the lifespan of its products.
Apple’s new moonshot plan is to make iPhones and computers entirely out of recycled materials by putting pressure on the recycling industry to innovate. But documents obtained by Motherboard using Freedom of Information requests show that Apple’s current practices prevent recyclers from doing the most environmentally friendly thing they could do: Salvage phones and computers from the scrap heap.
Having “old” but perfectly usable products in the marketplace is a terrible place for a company like Apple to be in. Most computers, smartphones, and tablets from, say, the past 4-5 years are still perfectly fine and usable today, and a lot of people would be smart to buy one of these “old” devices instead of new ones. Except, of course, that Apple doesn’t get a dime when people do that. So, they have “recycling” companies destroy them instead.
Remember: profit always comes before customer. Apple is executing an environment and sustainability PR campaign right now through its usual PR outlets – don’t be fooled.