We strive to ensure choice and transparency for all Chrome users as they browse the web. Part of this choice is the ability to use the hundreds of thousands of extensions available in the Chrome Web Store to customize the browsing experience in useful and productivity-boosting ways. However, we continue to receive large volumes of complaints from users about unwanted extensions causing their Chrome experience to change unexpectedly – and the majority of these complaints are attributed to confusing or deceptive uses of inline installation on websites. As we’ve attempted to address this problem over the past few years, we’ve learned that the information displayed alongside extensions in the Chrome Web Store plays a critical role in ensuring that users can make informed decisions about whether to install an extension. When installed through the Chrome Web Store, extensions are significantly less likely to be uninstalled or cause user complaints, compared to extensions installed through inline installation.
Later this summer, inline installation will be retired on all platforms. Going forward, users will only be able to install extensions from within the Chrome Web Store, where they can view all information about an extension’s functionality prior to installing.
Am I the only one who’s assuming this will eventually allow Google to remove all adblockers from Chrome?