Rather than attempting to wow the world with “innovative” new designs like the failed Mac Pro, Apple could and should simply provide updates and speed bumps to the entire lineup on a much more frequent basis. The much smaller Apple of the mid-2000s managed this with ease. Their current failure to keep the Mac lineup fresh, even as they approach a trillion dollar market cap, is both baffling and frightening to anyone who depends on the platform for their livelihood.
Given the incredibly sad state of the Mac lineup, it’s difficult to understand how WWDC could have come and gone with no hardware releases. Apple’s transparency in 2017 regarding their miscalculation with the Mac Pro seemed encouraging, but over a year later, the company has utterly failed to produce anything tangible. Instead, customers are still forced to choose between purchasing new computers that are actually years old or holding out in the faint hope that hardware updates are still to come. Every day, the situation becomes more dire.
The Rogue Amoeba tea is not wrong. Apple’s Mac line-up is pretty much a joke at this point, and despite Tim Cook’s endless “we have great stuff in the pipeline” remarks, Apple is simply failing to deliver. The Mac is still not in a good spot.